Don Nicholas
Managing Partner
Mequoda Group, LLC

Dear fellow online marketer,

There's an old marketing adage that says, "Nothing happens until somebody sells something."

Very wise.

Now here's some 21st Century marketing wisdom:

"Creating landing pages that sell is the difference between simply having a website presence and having an Internet business that really works."

Because today, if you're not marketing online with attractive, persuasive and fully functional sales letter landing pages, nothing happens. Nothing sells.

That's why my Mequoda Research Team and I researched and wrote the 84-page Special Report Creating Landing Pages that Sell, based on studying the best practices of nearly 2,000 Internet publishers.

The Mequoda Creating Landing Pages that Sell Special Report will provide you with dozens of concepts, tips, tricks and techniques that you can use to increase your landing page conversion rates by 30 to 50 percent.

Tips for writing great—and avoiding not-so-great—headlines

• Learn exactly how one publisher uses secrecy to grab the readers’ attention.
• Discover why relying on your brand to carry the headline is a bad idea.
• Understand how and when to use an offer-based headline.

Techniques for telling a compelling story that involves the reader

• Discover how to use a third party to give your story credibility.
• Master a unique copywriting style (called fascinations) to mesmerize the reader.
• Learn how to tell a first-person story that is entertaining and believable.
• Understand why making outrageous claims may backfire and undermine your story.

Tips to engage all your reader’s senses

"Copywriting for the Internet is different from traditional direct response advertising. The techniques that work in print are not necessarily effective online. Understanding the intricate, proven architecture needed for an effective sales letter landing page is essential. This book is a survival guide for copywriters and publishers."

- Peter A. Schaible, Copywriter

• Learn how one niche site proves you don’t need lots of "bells and whistles" to attract customers like a magnet—and keep them there.
• Discover how one publisher's landing site—literally a professional graphic designer’s nightmare— uses personalization perfectly and still grabs the customer.
• The secret to effectively "soft selling" a product or service without interactive or multi-media technology.

Ways to help build a strong relationship with your future customers

• Master this compelling marketer’s landing site “location” strategy to always get the prospect’s email address.
• Discover the “no-brainer” technique one site could’ve used to always get the reader’s contact information.
• Learn the correct autoresponse sequence to use that will get your customers begging for more of your product or services.
• What never to do -– if you have any hope of capturing a prospect’s email address.

"Following Don's advice on landing pages has nearly doubled my conversion rates."

- Matthew Bennett, Editor, First Class Flyer

• What never to do with testimonials if you don’t want to lose credibility with your customer and end up kicking yourself later.
• For optimal believability, mirror this website’s testimonials location and watch your readers clamor to read more about your offer.
• Don’t use your pop-up this way...not unless you absolutely don’t want your prospect’s email address.
• Want riveting testimonials with a stunning ring of authenticity? Then simply copy this $150 million financial behemoth’s technique.

Techniques to simplify your landing sites ordering process

• The #1 mistake that will absolutely force your prospect to click to another page and lose the transaction.
• Discover the secret of where to strategically place "click to order" links on your site for optimal sales conversions
• Strong links-to-order button coupled with this specific online strategy undeniably helps boost this website's sales.
• Discover what this marketer did with his well-designed links-to-order flow to have minimal abandon rate.

Website copy and design techniques that immediately engage your prospects with your offer

• A language technique to use if you want your prospect reading your offer from beginning to end.
• Discover one site’s “surfability” and how you can use it to get your prospect clamoring to return again and again.
• The #1 component you need in your writing so you don’t confuse your customer.

Secrets to immediately engaging your reader with your offer

• Discover how sometimes a clean and conventional site “disconnects” the reader with the marketer.
• Find out the four compelling elements one site uses that make it easy to read.
• Discover the one incomprehensible thing one landing site missed that could’ve given it an “A” rating for readability and content design.

How to build urgency so your prospects buy now

• Discover how a financial newsletter predicts the end of the world’s financial structure and yet still doesn’t create a sense of urgency within the reader to take action.
• How using two simple strategies could’ve easily made a landing site deliver fresh content to its reader.
• Study this landing site—from beginning to end—and see how it implements content freshness and urgency PLUS weaves it into the company’s unique selling proposition.

"Don Nicholas and his crew at the Mequoda Group give publishers and authors the straight talk they need to succeed in what has become an increasingly competitive business. This is not esoteric theory by some academician. The advice and council that Nicholas and company deliver is the product of years of hard work and a truly impressive body of work. Pay attention...they have the answers."

- John Clausen, Direct Response Copywriter, Journalist and Author

• Master this one technique to infuse urgency and have your prospects take action now.

Creating an aesthetically appealing landing site

• Master your site’s “mental mode” and you won’t make the same mistake that this landing page did with its graphic design.
• Discover how an “ugly” landing site can still be effective and get orders.
• Master the “Swiss School of Design” and create an aesthetically pleasing website.
• Learn the simple change that easily could have branded a site into the hearts and minds of their readers.

Simplifying the buying procedures for your customers

• Discover how simply using one screen in your online transaction can increase your conversion rate.
• Unbelievable, but true! Why would this site –- which has a great ordering device –- NOT do this simple strategy to move the prospect to action.
• This “soft offer” will enable you to get away with not having a toll-free number on your site. But only if you present it the right way.
• Discover the "Big Three" in ordering devices, PLUS a very important technique that gets the prospect to take action now.

If you do nothing else this year to advance your publishing enterprise, simply learn how to create landing pages that sell and you can watch your online sales and profits soar.

It's today's most critical Internet marketing skill.

The Mequoda Creating Landing Pages that Sell Special Report could help increase your landing page conversion rates by 30 to 50 percent or more.

I urge you to act now.

With my sincere wish for your marketing success,

Don Nicholas, Managing Partner, Mequoda Group LLC

P.S. As with all Mequoda products, the Creating Landing Pages that Sell Mequoda Special 84-page Report is covered by our 10X guarantee.

If at any time during the next 12 months you're dissatisfied in any way with the Creating Landing Pages that Sell—if you're not absolutely convinced you received a minimum of 10 times the value for your investment—simply write to me and I'll send you a prompt refund of your entire purchase price.

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