"Print is already dead; you just don't know it yet!"
Does the Internet spell the beginning of the end, or are you prepared to meet the challenges of the 21st Century?
If you're over 30 years of age, chances are you don't fully understand the digital publishing revolution. What are you going to do now?
Dear friend and fellow publisher,
This is a true story that will either make you smile or make you wince.
Not long ago, I was sitting with a long-time colleague in the audience of an ABC (Audit Bureau of Circulation) publishing conference. We were listening to a 29-year-old from MIT explain to us that print is already dead—and we just didn't know it yet!
The colleague leaned over to me and said, "I'm really too old for this stuff. I need to retire."
Time to get out now?
The Internet is redefining the publishing industry in ways that most publishers over 30 cannot begin to comprehend and certainly cannot manage.
Advances in technology have produced new media and spawned new strategies for disseminating information. In response, publishers are doing what they have always done.
The timid and lazy are resisting change. They either will perish, or will be consigned to very small, obscure niches.
But astute and energetic publishers are demonstrating their resourcefulness and embracing change. They are experimenting and discovering new strategies for interacting with customers and producing revenue.
And they are thriving!
Too young to retire, too old to learn new tricks?
For those of us not yet ready to retire, new thinking is required. We must reinvent ourselves as media professionals and redefine the way we meet the information needs of our audience.
Instead of publishing a single magazine or newsletter, we need to offer users information and entertainment on a multiplicity of platforms, using a variety of business models and marketing channels.
That means traditional print publishers must master new media—websites, email, blogs, RSS feeds, audio programs, video seminars, conferences, workshops and more!
It's a very tall order, but our survival depends on it.
Here's how to take the next step—or, at least, put a toe in the water.
In the new Mequoda Special Report, Generating Website Revenue 2007—Seven Online Strategies for Book, Magazine, Newsletter & Online Publishers, we examine dozens of media companies that are succeeding in the new publishing environment.
We present an in-depth look at the new architecture of information. Specifically, how to construct media websites that
- encourage users to interact with your media brand,
- develop a trusted relationship, and
- generate website revenue for your organization.
Explore the new world of multi-platform, special-interest publishing
Generating Website Revenue 2007—Seven Online Strategies for Book, Magazine, Newsletter & Online Publishers is a comprehensive examination of seven information archetypes and business models for optimizing the user experience online.
That means we've discovered how successful publishers are using seven different website designs (not graphic design, structural design) that best meet the needs of their customers.
Each archetype supports a unique business model, or method of generating revenue. Matching the right archetype to the right business model is key to online publishing success.
We didn't come by this information easily. The Mequoda Research team and I surveyed more than 2,000 media websites.
The best of these publishers are generating more than 10 percent of their revenues online. Some are generating as much as 80 percent of their revenues online!
Generating Website Revenue 2007—Seven Online Strategies for Book, Magazine, Newsletter & Online Publishers is not theory. It cites dozens of specific best practice examples, as well as definitive website visitor traffic reports that verify the results of the most successful online publishers.
How to get crib sheet notes on the Rosetta Stone of online publishing
Now here's the Big Promise:
Generating Website Revenue 2007—Seven Online Strategies for Book, Magazine, Newsletter & Online Publishers will open your eyes to the challenges and possibilities of the 21st century publishing world.
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It will explain to you—in one clear, concise and easily understood document—the seven website design and business models used by the top online publishers.
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It will show you how to make money with your publication in ways you either never imagined or don't know how to execute.
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It will overwhelm you with new and useful information—in detail—that will start you on the path to a new publishing career challenge (or cause you to give up and turn the reins over to someone younger).
The choice is yours.
So, here's my (hopefully) irresistible offer.
You can get Generating Website Revenue 2007—Seven Online Strategies for Book, Magazine, Newsletter & Online Publishers today—right now via PDF download.
It's about 10,000 words and represents literally hundreds of hours of unique, professional research and analysis that cost thousands of dollars to complete.
That's under two pennies per word for highly specialized, useful information that you can't find elsewhere in any single report.
As with all Mequoda products, it comes with our 10X guarantee.
That means at any time during the next 12 months, if you're dissatisfied in any way with Generating Website Revenue 2007—Seven Online Strategies for Book, Magazine, Newsletter & Online Publishers, you can get your investment cheerfully refunded.
If you're not absolutely convinced you received a minimum of 10 times the value for your investment—write to me, and I'll send you a prompt refund of your entire purchase price.
No strings attached. No hassles. You have my word on it.
With my sincere wish for your publishing success,
Don Nicholas
Managing Partner
Mequoda Group, LLC
P.S. Order today, and recieve the Generating Website Revenue 2007 video seminar, FREE!
P.P.S. Not learning these 21 century publishing strategies could cost you more than lost revenue—could cost you your job. You could be forced to retire and surrender the reins of your publishing business to a 29-year-old.
