A revolutionary breakthrough for PR success:
How a deceptively simple new public relations technique could result in millions in additional sales for your company's print magazine, books and special reports...
Use this strategy for promoting your information products on the Internet and watch your sales soar!
(Plus read how one of the largest and most successful publishers in the world has missed the boat with its enormously successful swimsuit issue. Don't you make the same mistakes!)
Dear Fellow Publisher,
If you're marketing your book, magazine, newsletter, membership website, DVD, audio recordings, or any other information product online, you know that public relations and product publicity aren't what they used to be.
The Internet changed the rules of the game. Only those savvy publishers who have mastered the new PR strategies for online marketing are truly succeeding. And even some that are doing well could do much better!
The simple fact is, if you're not using the most advanced and proven public relations and publicity methods for promoting information products on the Internet, you're leaving money on the table.
The new online PR secrets revealed
Using public relations to drive website traffic and build relationships with an audience is rather simple on its face—so simple, in fact, that many publishers don't "get it."
Some publishers understand coming up with a free online giveaway to drive traffic to the website...
And some publishers understand the value of publicizing the promotion...
But, many publishers fail to convert that website traffic into loyal customers. Why? Because they haven't learned precisely how to execute the next critical steps.
Making the Most of PR & Earned Media—Using Public Relations and Free Information Products to Drive Targeted Website Traffic, Build Email Newsletter Circulation and Sell Information Products on the Internet is a new report from the Mequoda Group that reveals the secrets to the critical third step—and more.
"The shame of it is that the third step is no big mystery," says Don Nicholas, Managing Partner of the Mequoda Group. "It simply requires the proper conversion architecture on the website."
The 6,500-word "Making the Most of PR & Earned Media" report from the Mequoda Group cites three case studies of major publications that "get it" and have learned to maximize their public relations opportunities—and one hugely successful publication that is leaving tons of money on the table!
This fast-reading special report reveals how any publisher can easily use the proven public relations techniques to enjoy similar success.
The report includes:
- "New media" reasons for using PR
- Isolating a newsworthy idea
- How to create the "free offer"
- The vital elements of the website landing page
- How to compile a "priceless" database
- Facilitating the all-important customer relationship
- Creating the "capture event" for website traffic
- How to be perceived as a credible provider of information
Case histories that inspire and inform
The "Making the Most of PR & Earned Media" report from the Mequoda Group is not a hypothetical PR plan. It's a report that documents the methods of real-world Internet marketers—online publishers just like you —who have enjoyed extraordinary success by following a few, simple procedures that you can replicate.
Some of the highlights:
- The secret to creating a list of topics and including it with your free download. (Journalists won't try to reprint the list in its entirety but, instead, will reference it with a link to your website.)
- How an online dating website attracted 320,000 new singles with a simple giveaway.
- Optimizing your press releases for online distribution and search engine visibility.
- How to use graphics and illustrations that will interest reporters.
- The techniques used by a major monthly women's interest publication for creating dozens of effective online promotions throughout the year.
- How to use and publicize contests to drive users to your website.
- How to maximize website conversions and start a marketing relationship.
Don't miss the boat, as Sports Illustrated did
Many publishers—even the biggest, savviest ones—miss step three of an effective PR campaign with poor or non-existent website conversion architecture.
For example, the publishers of Sports Illustrated glean $10 million in incremental revenue each year by marketing the SI Swimsuit Issue and Swimsuit Calendar—one of the most successful campaigns ever created.
Yet, the company misses the boat at building long-term relationships with SI.com site visitors because there is no conversion architecture set up to capture email addresses. SI.com offers no free email newsletter tied to this offer and makes no attempt to build a relationship with all those people who have demonstrated an interest in the SI free download.
The folks at Sports Illustrated apparently don't understand the first rule of the Mequoda Internet Marketing System, which is, basically, to make it as easy as possible to start the customer relationship without asking for money—from either advertising or product sales.
Read the "Making the Most of PR & Earned Media" report from the Mequoda Group for the entire Sports Illustrated case history and learn how avoid making the same mistakes.
The Mequoda 10x guarantee assures your satisfaction
Here's our simple, risk-free offer. Get Making the Most of PR & Earned Media—Using Public Relations and Free Information Products to Drive Targeted Website Traffic, Build Email Newsletter Circulation and Sell Information Products on the Internet from the Mequoda Group right now.
Your investment is only $97. Read and digest the contents of the report. Then put its easy-to-follow instructions to work for your information product website.
If at any time during the next 12 months after you've implemented these simple PR strategies you're dissatisfied with the Mequoda report in any way—if you're not absolutely convinced you received a minimum $970 worth of value for your investment—write to me, and I'll send you a prompt refund for your entire $97.
That's how confident we are that these PR techniques and strategies will work for selling your information products on the Internet.
Cordially,
Kim Mateus,
Publisher, Managing Editor, Mequoda Daily & Library
P.S. The Internet is the biggest, fastest, beefiest, most extraordinary communications and marketing tool ever known—and only a handful of publishers have learned the insider's secrets to fully profit from it.
Our promise is simple. The Mequoda report, Making the Most of PR & Earned Media, will provide you with the most advanced and proven public relations and publicity methods for promoting information products on the Internet.
P.P.S. Remember, there's absolutely no risk. If "Making the Most of PR & Earned Media" is not everything that we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked.
That's more than a guarantee, that's a promise.
