The secrets to building a larger customer database through retail sales
How to profit from relationships with brick and mortar stores and third-party ecommerce websites
Is your publishing company neglecting this profitable marketing technique?
Adding this marketing channel to your online publishing strategy is simple and easy—once you discover the details of how to execute them with precision! And the results could add thousands of dollars to your bottom line!
Dear fellow publisher,
A copywriter friend of mine is fond of repeating this little mantra: "Sell me once and you've made a sale. Sell me twice and you've made a customer."
That nicely sums up one of the goals of the Mequoda Method—to create a trusting relationship between the publisher and the prospective customer that eventually results in multiple sales.
The most successful publishers of magazines, books, reports, audio recordings, DVDs, newsletters, membership websites and other information products realize that today's most effective ecommerce strategy is all about building relationships—what author Seth Godin calls "permission marketing."
That means building a large database of customers and prospects who have given you permission to send them your marketing messages via email.
The more names you collect, the more you sell.
The simple truth is this: The money is in the list
Now, while more and more publishers are embracing the Mequoda Method for marketing their products online via email and through their own websites, many are still leaving money on the table.
How? By neglecting the opportunities available through cooperative arrangements with brick and mortar retail stores and the ecommerce programs of other marketers.
Some publishers use retail distribution channels in the same way they have historically used direct mail or public relations. Rather than trying to generate revenue, they view product sales as a loss leader or breakeven source. Their primary objective is to build a database of qualified customers to whom they can sell directly.
Their reasoning? It's a lot easier and less expensive to market your products if you can identify your best customers. And capturing customer information on your website is easy, inexpensive, and effective.
The new Mequoda Special Report, Using Retail Distribution to Drive Website Traffic, reveals how your publishing company can add customers and increase profits—in just three easy steps.
Discover the most ingenious monetization techniques used by some the world's most profitable publishers
The fast-reading, 4,500-word Mequoda Special Report, Using Retail Distribution to Drive Website Traffic, cites numerous highly successful publishing companies that have mastered this profitable technique.
- Discover how one famous-name publisher of investment newsletters drives visitors to its website by broadcasting a syndicated radio program, selling "breakeven" hard copy books, and offering free email stock tips.
Each channel eventually brings the casual website visitor to a "registration wall" where he must give up his email address to access premium information. Then the online monetization process begins in earnest, with access to paid content only available via credit card.
Get the details of this effective, "free-to-fee" business model in the Mequoda Special Report, Using Retail Distribution to Drive Website Traffic.
When the customer unlocks the CD-ROM, she opens up a treasure chest for this publisher
- Learn the "secret" registration technique that a famous software publisher pioneered, enabling it to capture the names and email addresses of its retail buyers.
Armed with that information, the publisher regularly makes special online offers and markets other products to its customers via email. Especially profitable is selling annual upgrades to the software program.
Your publishing company could do something similar. It's easy once you understand the critical elements of effective website conversion architecture. It's all explained in the Mequoda Special Report, Using Retail Distribution to Drive Website Traffic.
Learn from the Internet pioneer who sold his first online business for $200 million after only two years
- Revealed at last: the "brick-to-click" business model of one of the Internet's earliest success stories. Beginning on a shoestring in 1997, this publisher sold his first online company a mere two years later for $200 million.
Now you can discover precisely how his new publishing company partners up with thousands of independent bookstores to make its online business extremely profitable. Providing incentives to encourage online product registration is the key.
Then, using upsell offers during registration and cross-sell offers immediately after registration, the publisher closes anywhere from 10 percent to more than 50 of these retail customers, depending on the product category.
Read all the details of this "negative customer acquisition program" in the Mequoda Special Report, Using Retail Distribution to Drive Website Traffic.
Failing to implement this simple strategy could cost you hundreds of thousands of dollars in lost sales
Here's a mystery I've never quite figured out. Why would an otherwise smart and sophisticated publishing professional not invest a mere $97 to learn how to make a lot more money with very little effort—guaranteed?
The information in this $97 report could be worth thousands of dollars to you—even hundreds of thousands—or more. That's because once you recognize the real value of each name in your database, you'll know exactly what you can afford to pay for a new customer using retail marketing channels.
And when you understand just how easy it is to drive potential repeat customers to your website using retail distribution channels, you'll want to put these powerful techniques to work right away!
The ironclad, no quibble, 10X Mequoda guarantee
That's why we confidently make the 10X Mequoda guarantee. You risk absolutely nothing!
Keep the Mequoda Special Report, Using Retail Distribution to Drive Website Traffic for 12 full months. Use its strategic advice to grow your customer database and sell more of your information products on the Internet.
If you're not absolutely convinced you have received at least 10 times the value of your investment—write to me and I'll promptly send you a full refund. Guaranteed. No arguments. You have my word on it!
That's how confident I am that you'll be completely satisfied with the Mequoda Special Report, Using Retail Distribution to Drive Website Traffic.
With my sincere wish for your marketing success,
Don Nicholas, Managing Partner
Mequoda Group, LLC
P.S. Did you know that online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006?
That means publishers who want to prosper selling ancillary products to consumers must look to broaden their retail distribution rather than simply post additional product offers on their e-commerce websites.
Make no mistake. Using retail distribution to drive website traffic is a critical addition to your business strategy.
The Mequoda Special Report, Using Retail Distribution to Drive Website Traffic will show you precisely how to add another marketing channel that will multiply your online publishing success. But you must act now!
Don't miss this opportunity to dramatically increase your sales and profits. Order the Mequoda Special Report, Using Retail Distribution to Drive Website Traffic today.
